You are an expert in pterodactyl fossils, and have written articles for scholarly journals. But now, with the advent of movies like “Jurassic Park,” you have decided to write articles for popular magazines as well. This calls for a sharp pivot in your approach. Your use of language must change. Read on for this and other tips.

Be bold and powerful with your words. Readers want to know that the writer is really speaking their mind. To influence them even more, use strong wording to prove your point. Bold your most powerful words, and use bullet points to draw their eyes to the places you want them to focus most.

Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won’t attract readers and people will avoid anything with your name on it in favor of others.

Enrich your article with other links. Your article may hold a wealth of information, but if you find related topics that your target audience may enjoy, link to them! Readers love when they can trust a writer to help them find more information on a topic, even if it wasn’t written by the author themselves.

So, you’ve written and posted your article on the directories. What should you do next? Try tweeting about your article a few times per day. Pick several small excerpts to tweet and make sure that they clearly address your chosen topic. This can pique the interest of your followers, and begin to build a flow of traffic to your article.

By only using one main keyword per article, you can greatly increase your sales. Keywords should be placed throughout the site, including titles, headings, and even the URL. You should pepper the keyword throughout the article. The easier your article is to find, the more your traffic and sales increase.

Submit your articles to directory sites. Directory sites can help your article been seen faster and increase the number of readers. More readers means more potential customers. Avoid using the same article on different directory sites as duplicate copies of articles can have a negative impact the original article’s search engine results page ranking.

To start article marketing, write an original article for your website, making sure it is optimized for your primary keywords and 400-500 words in length. You will want this to be a high quality, well written article as it will be the foundation for more articles to follow. Submit the article to all the major RSS feeds. Once the article is published on your website, ping your website’s RSS feed.

Now you are ready to write those articles for the general reader, who will be younger and less informed than your scholarly readers. You have taken note of the kind of language used in the magazine to which you are going to submit your article–language that will interest the reader but not overwhelm them with specialized terminology.